Within the context of SEO, we have different activities and approaches that are possible to apply to optimize a website’s positioning for particular search engines. One of them is article submission. When implemented in the right way, this powerful method can help boost your SEO. In this blog, we tried to give a better answer to What is article submission in SEO.
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What is Article Submission?
Article submission is the process of creating articles that pertains to the topic featured in your website or your specific business and submits them to several articles submission sites. Article backlinks assist your content, to attract more people into viewing your content and establish trust in your website. It provides you with good quality backlinks that would help boost the SERP rank of your website.
Benefits of Article Submission
1. Improved Backlink Profile: Article submission helps in building quality backlinks. backlinks from High DA or PA websites inform the search engines that your site is credible and authoritative.
2. Increased Website Traffic: By publishing informative and engaging content, you can attract traffic who are interested in your niche. This traffic is more likely to visit your website, increasing your traffic.
3. Enhanced Online Presence: Submitting articles to various directories expands your online presence. It helps in establishing your brand as a thought leader in your industry.
4. Better Search Engine Rankings: With quality backlinks and increased traffic, your website’s search engine rankings can improve significantly. Higher rankings lead to more visibility and potential customers.
Steps to Optimize Article Submission for SEO
1. Research and Select Keywords: Keyword research is the foundation of any SEO strategy. Identify relevant keywords that have a good search volume and low competition. Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find these keywords.
2. Write High-Quality Content: Your articles should be well-written, informative, and engaging. Focus on providing value to the readers. Avoid keyword stuffing; instead, use keywords naturally within the content.
3. Craft a Compelling Title: The title of your article is crucial for attracting readers. It should be catchy, relevant, and include your primary keyword. A compelling title increases the click-through rate (CTR) of your article.
4. Include Relevant Links: Include website references in the article, which will guide the readers to the specific page of your website. make sure that these links are placed wisely and make a lot of sense in the context of the web page that you are creating. Use anchor texts that are relevant to the linked pages.
5. Use a Resource Box: A resource box is a brief author bio that appears at the end of your article. Include a link to your website and a call-to-action (CTA). This encourages readers to visit your website for more information.
6. Submit to Reputable Directories: Choose high-authority article directories for submission. Some popular directories include EzineArticles, ArticleBase, and Medium. Submitting to reputable directories ensures that your articles are published on credible platforms.
7. Promote Your Articles: Share your published articles on social media, forums, and other online platforms. This increases their visibility and drives more traffic to your website.
8. Monitor and Analyze Performance: Use tools like Google Analytics to track the performance of your articles. Monitor metrics such as traffic, bounce rate, and conversion rate. Analyzing this data helps in refining your article submission strategy.
Common Mistakes to Avoid in Article Submission
1. Submitting Duplicate Content: Search engines will penalize duplicate content. Ensure that each article you submit is unique and original. Avoid using spun or plagiarized content.
2. Ignoring Quality: It is necessary to avoid low-quality content which leads to a bad effect on your SEO. Create articles of high quality that present important information and do adequate research to ensure reader usability.
3. Over-Optimization: Generally keyword stuffing and excessive linking to other websites will cause over-optimization, Use keywords and links naturally within the content.
4. Choosing Low-Authority Directories: Submitting articles to low-authority directories can be counterproductive. Always choose reputable directories with high domain authority.
5. Not Tracking Performance: Without tracking the performance of your articles, you cannot measure the success of your strategy. Regularly monitor and analyze your articles’ performance to make necessary adjustments.
Conclusion
Article submission provides a good quality backlink that can increase your site traffic. Thus, by strictly following the mentioned steps, you will experience a better way of submitting your articles which can provide better SEO results. Always note that the important factors in article submission are the quality of the article produced, the sites chosen for article submission and frequent observation of the overall performance.
Also Read:- Google June 2024 Spam Update: What It Means for Your Site
